By: Michelle Garcia
Many individuals utilize YouTube for their entertainment needs, and some may find themselves lured in by catchy titles or thumbnails. Content creators intentionally use these tactics to grab your attention, ultimately leading to increased views and revenue. This practice, known as "clickbait," involves misleading viewers with false information in order to generate interest in their videos. " The outrageous fake headlines stoke the emotions of readers, who then spread the content on social media." Clickbait has the ability to raise your expectations when you come across something you have been eagerly anticipating or that simply grabs your attention. However, it can be quite frustrating when you finish reading or watching a video only to realize that it did not deliver on what was promised in the thumbnail or title.
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