Recently, my Instagram got yet another update. I had been delaying this update, feeling it was unnecessary. My sentiment remained unchanged after discovering the new AI search engine that was added, which I found redundant. However, this made me wonder why Instagram keeps pushing out unnecessary updates. The answer lies in the impact of public rhetoric. Due to competitive pressure and a desire for more public engagement, social media platforms like Instagram feel compelled to make unnecessary updates. Kutuchief, Stanton, and Mikolajczyk state, "In 2024... social media channels represent the biggest threat to traditional search engines (2024)." Leveraging the public's preference for using social media as a primary search engine, apps like Instagram create strategic updates to reduce the need for other apps through the utilization of public rhetoric.
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