Media Appeals

We are in a new digital age for social media platforms are crucial components in news consumption. Platforms such as Snapchat, X (formerly Twitter), and the Apple News app utilize different methods to present information. Snapchat’s rhetorical choices emphasize their visual contact through eye-catching, visuals and minimal text to maintain engagement. News is concise and easily accessible. X’s (Twitter) rhetorical choices, include trending topics, real time interactions, and concise communication. Apple’s news app uses rhetorical choices like curated content, an appealing design/ layout, local news, and diverse sources. Each platform having its own appeals is part of why many people have high engagement with multiple platforms.