In today's media, we see ads ranging from clothing brands to politics. However, for misinformation, how does this influence what the consumer sees and believes? David Klepper, an associated press writer, writes about a study taken earlier this year. He says "Stromer's research examined more than 2,200 groups on Facebook or Instagram that ran ads between September and May mentioning one of the presidential candidates. Combined, the ads cost nearly $19 million and were seen more than 1 billion times" and uses this to explain that the ads being seen adhere to the bias each person has to persuade them in one direction or another with candidates. Because each candidate promotes themselves, they use rhetoric (like amplifying an action or saying) to boost their views.
With the data showing these ads were definitely being seen, misinformation was a lot easier to promote. I found it interesting that this article also discussed how some of these ads were persuading consumers to give money but for alternative reasons than what was offered. [1 image, 1 link, 1 quote, 170 words]