To get someone's attention, you should have something that might hit them straight and make them feel interested; clickbait is the only thing that can catch attention. "You won't believe this ever happened" or "Click here to know how to make easy money" are the clickbait that might appeal to our curiosity and get us to click on the link. Clickbait is everywhere on the internet, and it might be harmful when it mostly comes with fake news (some might also contain viruses to the computer). So to basically summarise the idea of clickbait, this is a quote that can tell you about it: "Although it’s based on an old idea, clickbait still serves the same purpose as its ancestor: to get your attention by whatever means necessary."
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