With the pace of social media development, more and more news apps appear to meet the need of people to update in order to catch up with the latest trends.
Surely you are no longer surprised with 3 letters CNN. This is considered the fastest news site on Earth. In fact, according to Netsolutions “CNN’s official mobile app receives 40% of its total internet traffic, and users find it engaging and easy to navigate”. In my opinion, the second most popular news app might be Flipboard, “It has brilliant visuals and beautiful designs that present news stories in a creative way. The interface shows various types of content, including articles, slideshows, and videos, and it connects with social media sites like Twitter and Instagram.”
These two news apps have made a lot of interesting strategies to appeal to users of several ages. While CNN add expressive descriptions of people, places that help the reader to feel or experience and be excited about the events with their exclusive content that you can’t see anywhere else. Flipboard has the tendency to connect with young Internet users, “The interface shows various types of content, including articles, slideshows, and videos, and it connects with social media sites like Twitter and Instagram.”
They have used the Pathos strategy which appeals to emotions such as Vocabulary or sentences to attract the attention of Internet users. Moreover, the number of audiences nowadays are students and young people are increasing, so using vivid graphics or sharing personal stories would be the right choice.
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