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Does Social Media affect Political Choices in Africa?



The answer is yes! African politics have been influenced via social media through bots and people who constantly interact with social media posts, when one like a post later on you get recommended more of that, that you liked meaning that with this social media has become extremely intelligent to feed you more and more of what you used or recently liked in social media. "African political parties are spending huge sums hiring consultancy companies with expertise in digital campaigning and even manipulation of social media content". With this we know that campaigns do everything in their power to win and persuade you by their posts or "thinking" this way they have a higher chance in winning the election.


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