News articles need viewers to turn a profit with advertisers on their websites. To attract as much attention as possible, titles and pictures will be geared to "bait" someone to click on a link to their site with an absurd title or picture that makes you extremely curious. "The gap between what we know and what we want to know compels us to click."
When we are exposed to many of these fake news articles, we will believe some of them are true, with some stories being taken as fact in communities after circulating long enough. This especially happens to those that don't take time to check sources or are exposed to the same headline of fake news and will unconsciously believe it.
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