There are so many talented journalists that do an amazing job of publishing articles. But many journalists are not free to post whatever they might want. They have to report it to their executives and get it approved. Nicholas Jackson is the director of content at Built In. Jackson talks about how blogs are "built and guided by the individual creators for their audience, not by the executives they once had to reported to." Blogging gives them the freedom to express themselves through their own work. Journalists can write and report (reporting is limited due to not having "support systems- editors, fact-checkers, copy-editors, and lawyers") as much as they want.
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