"Visual rhetoric is a form of rhetoric that uses visual information—photographs, drawings, symbols, charts, maps, color, shapes, typography, white space—to communicate, to create meaning, or, more simply, to persuade"(Reynolds, Dahliani)
Aristotle termed three types of rhetorical appeals: logos, ethos, and pathos. Ethos rhetorical appeal is linked to a person's creditability and expert resourcefulness. Logo's rhetorical appeal is to logic and reason. Pathos's rhetorical appeal is to a person's emotion. The three appeals form the rhetorical triangle.
Modern-day social media platforms, memes, roadsigns, and much more show how important it is to be consciously aware that marketing, writing, persuasion, insulting, supporting, etc. are all rhetorically accomplished by visual rhetoric, not words. Life is more than words can say.
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