In this essay, the author goes into depth about bias and how it fake news appeals to their audience and how our own biases make us vulnerable to it. "...the way we fight fake news has to start at how the news is reported in the newsroom." Fake news only works because of how clickbait-ey, and narrative driven the current news is, with two news stations reporting almost completely different stories. With polarized stories you get situations such as "conservative viewers wont listen to news they perceive to be biased in the camp against them." News stories if they created less division wouldn't lead most people to turn to specific, biased news sources to get reliable news.
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