Social media has allowed access to an abundance of news to its viewers. Twitter allowing posts to be made, Facebook giving the ability to form neighborhood groups, and Snapchat having magazines form stories and shows, all of these platforms allow easy access to its users to share news. You might be wondering why it's so easy to share and receive news and so willingly believe it all.
These posts and stories that are intended to share news to its users often use persuasion as a tactic. Persuasion is the key component to building and engaging with an audience. An article about this topic, Rhetoric Within Social Media Marketing explains that, “The art of persuasion on social media means combining the three rhetorical tools (ethos, pathos, and logos). It is up to the marketer to use these tools to build a consumer-centric rhetoric that is meaningful and purposeful in its attempt to assist, enrich, influence, and yes…..persuade.” Snapchat uses catchy headlines and covers that persuades readers to click on the stories and read the hot news. Twitter also plays into the “art of persuasion” by using photos and displaying the most liked posts to appear first to the viewers.
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