The newspapers are falling more and more in the consumption indices.
What are the causes of decline? Although the key is undoubtedly the emergence of the Internet, we could say that the newspapers have not been able to do anything to appease the blow. Now we can read the newspapers through the Internet, but their business model has not changed.
The key to the success of new startups and e-commerce has largely been innovation and the ability to monetize specific business models to achieve profitability in entirely new ways. In this sense, traditional newspapers, accustomed to receiving money in exchange for a piece of paper, also expect users to pay to read content online. What they are verifying based on decreasing popularity is that users are not used to or want to pay to consume content through the Internet. At this point, we can think that the big problem of the newspapers is that they have linked to outdated support such as paper and that they have not been able to find a new business model for the company to be genuinely profitable through the Internet. Corey Dade, a national correspondent for the NPR Digital News team, writes in one of his articles, "only 40 percent of newspapers are devoting significant efforts to selling "smart" or targeted advertising — the category widely predicted to eventually "dominate" local markets."
On the other hand, the change in generational mentality has also been decisive. Newspapers are wildly successful with a public between 40 and 50 years old, accustomed to the paper support. On the contrary, the Internet attracts young people born in the digital age and are used to consuming content massively and for free.
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