Today, the presence of the press in social media has acquired its own language. It has evolved to create a community of citizen participation accompanied by a series of strategies for audience loyalty. In other words, journalism in social networks is based on "transmediation." The way of telling stories is transversal, from different platforms and adapted to the language of the format. Transmedia journalism is based on telling them objectively, with narrative pieces that tell facts, which are not fictitious, but adapted to each social media; each one, in its particularity, has a different way of conveying information.
Social media bring speed and immediacy to journalism. Bloggers and twitterers flood social networks with opinions, but they do not always provide information that could interest the public. That is the journalist's job. The Washington Post has developed a guide for journalists to learn how to use social media in journalism. In a part of the guide, it claims, "make every effort to remain in the audience, to be the stagehand rather than the star, to report the news, not to make the news."
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