With 2020 finally out of the way, we can hope and pray that this year is the year that Covid loosens its grip on our public health. However, due to the rise of Covid, many inexperienced journalist are rising up to take on the challenge of public speaking and writing. For all of our Journalists out there, how can we make sure that you can get your information out to the public in a clear and concise way so that you can run it with the big dogs? Well, according the world renowned journalist, Cory Haik, you must "Be Essential". "That new franchise you’re building, that podcast, the video series: Who is it for? What need is it serving? What will the audience do with it? Do they really want it, need it? Or are we just trying to keep their attention long enough for the ad to serve?” These are the stepping stones journalists will ask when deciding how to make their article pop. Are you asking the right questions?
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