In order for news to be communicated on a social media app and for it to catch attention is for the people behind the stories on the app have to catch your attention quickly, by using certain words or phrases that present itself as captivating. Such people tend to tell your news in an active voice point of view this "In sentences written in active voice, the subject performs the action expressed in the verb; the subject acts." so instead of saying the little girl was bitten by the deadliest snake witch puts it in a passive tense you would say the worlds deadliest snake bit a little girl. That captures the attention of the reader faster.
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