“It may be cliché, but the truth is that is that with social ads, it depends on the situation. When making your decision, you need to think about where you can find your audience on social media, what kind of campaign you're looking to spread through social ads, and how you can use this information to optimize ad investment” (Tomas 5) Every Social Media has its perks when it comes to advertising. It’s not always about which Social Media has the biggest audience. It can come down to what product you are trying to sell or have people see. Tiktok is seen as the biggest potential Social Media with a huge audience and has advertisements placed for mainly Kids-Teens. Instagram on the other hand is tied to Teens-Adults which if your ad is more tailored for that, then that’s where’d you put it.
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