The Apple Tax is an age-old tax that is applied to any in-app purchase or subscription that the user goes through will in an app. So anything from coins you buy in Candy Crush to your subscription to Netflix. This Tax recently made headlines these past weeks as a controversial CEO took to twitter. David, CEO of Basecamp, and now Hey.com was publicly battling Apple right before the launch of their new product, an email client, and also near WWDC, Apple event for Developer. Most people think this was timed as a reduction of the tax would be announced as an event like WWDC if it were to happen.
This allegation to the Apple Tax isn’t new. In the past, Spotify launched a campaign “Time to Play Fair” as it pertained to Apple’s cut and the launch of Apple’s Music which was prioritized over Spotify in every way possible during launch. In response, Spotify now doesn’t let you subscribe for its service through the app and directs you to its website instead.
Articles around the topic have been controversial for some time and journalists have recently elevated it to be an issue that the government will look into in regards to it being Anti-competitive.
Journalist headlines are all for the reduction of a tax and they made this clear with their headlines such as “Hey.com exec says Apple is acting like ‘gangsters,’ rejecting App Store updates and demanding cut of sales” from The Verge and “Apple doubles down on controversial decision to reject email app Hey” from Best Gaming
The journalist’s dislike of Apple might be stemming from their previous battle over the prioritization of their own articles in the news app.
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