Journalists have a big impact when choosing their headlines to keep the reader intrigued. The visual rhetoric involved in the headline can draw in a certain type of person. I compared multiple different newspaper front pages over the house impeaching Trump. I found that the headline “IMPEACHED” drawled my attention the most. It was simple and impactful. According to A Tower Marketing article “A single word can have a huge impact on whether or not an article is read.” Among the types of ideal words in headline according to the Tower Marketing includes common, uncommon, emotional, and powerful words. In this situation, “IMPEACHED” is in the category of powerful words.”
https://newseumed.org/tools/artifact/house-impeaches-trump-2019-archived-pages
[1 picture, 1 quote, 2 links, 110 words]
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