Journalists and entrepreneurs in recent years have been extremely focused on finding a large audience and trying to hold on to their attention. This has caused a road block in journalism. They are attempting to do something that is impossible. The average attention span is getting shorter and shorter every day, making journalists struggle to keep up. Journalists need to "ask [their] audiences what they need. Talk to real people; be a reporter about it." Instead of looking for attention, ask yourself what the audience needs. Find a niche audience and prove to them that your content is necessary. Be essential.
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