Anti-smoking ads have become widespread in current society. These ads use tactics to incite fear in citizens in order to convince them to stay away from smoking. As someone that recently graduated from high school, throughout the years of schooling me and my classmates were shown several videos on the importance of not smoking, and they were typically videos that were horrifying to watch. While these measures might seem somewhat drastic, it has convinced people to not smoke. "Cigarette smoking among US adults has reached an all-time low of 13.7% in 2018 -- a decline of approximately two-thirds in the more than 50 years since the first Surgeon General's report warned of the health consequences of smoking." Because of this it is apparent that the fear inciting rhetoric used has convinced people to choose the anti-smoking side.
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