Social media is the most used news source in today’s world. News is communicated in various forms in social media ranging from celebrity endorsements, to pop ups, to memes. Companies “must pust consumers at the center of rhetorical strategies” (Chapco-Wade 1). They use ethos to build credibility and trust by not using clickbait and having trustworthy information and sources. Pathos to build a connection with the consumer by using emotional triggers and symbols like emojis. Logos to incorporate shared language and values by establishing a collective identity with the consumers. “The art of persuasion on social media means combining the three rhetorical tools” to assist, influence, and inform the consumer (Chapco-Wade 1). [1 image, 1 link, 2 quotations, 112 words]
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