Head of Audience Growth for Vogue, Sarah Marshall, wrote her article during the start of the pandemic. This article introduces the idea of highly considering the audience and what they want to view during specific times of the day. Marshall states that “designers should therefore consider the reader sitting up in bed looking at her phone.” Marshall analyzes a 2019 news report, she includes graphs that show the specific moments during the day for optimal news consumption, along with the type of news that should be shown. The four main times are dedicated, updated, time-filter, and intercepted. Readers mindset during the time of consumption is included and examples of when the news can be consumed.
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