Consistency is key. No one knows this better than film maker, tech reviewer, and Youtuber Matti Haapoja. Haapoja’s background lies in film, and over the years he has expanded his career to Youtube and other channels. He has also created and sells multiple courses over cinematic filmography. On his website, Haapoja states that he enjoys “inspiring people through my films, traveling to new places, and sharing what I've learned with other filmmakers.” And indeed, one look at any of his videos can inspire one to pick up a camera and start shooting. What stands out most about Haapoja is the consistency with which he presents himself. From Youtube to his website, and even to his social medias, all of his photos and videos are edited with the same style, care, and precision. This attention to detail lends Haapoja a sense of credibility as all of his work is consistently high quality. More than that, the consistency adds value to his brand as he is known for being good at his specific style. The knowledge in his area that this demonstrates leads people to believe he is a better candidate to learn from other than creators who have a more general style (or simply aren’t consistent). Overall, this use of consistently demonstrated style is an easily overlooked part of media that can add a great deal of value.
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