Dogs are widely known as man's best friend. When anyone sees the adorable faces like the ones shown in the cover image, it is hard not to be mesmerized by the cuteness overload. Dogs are often used in advertising, not only for products that apply to them, but for other items as well because it would catch the attention of a large number of people. "Dogs are by far the the most common animal used in advertising due to their ability to appeal to consumer sentiment." People are more likely to pay more attention to the product that is being advertised if their attention is caught by something that they would like, and the marketing world is aware of people's somewhat strange obsession with dogs.
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