How likely is it you would buy a newspaper with job listings on the front page? Or a front page featuring the daily crossword puzzle? Like me, many people would laugh and walk away if this is the first thing they saw on a paper. However, if the front page features an eye catching picture and a flashy headline, you are more likely to pick up that paper to see what news warrants the buzz. Harvard university did a study on the science of the front page (https://scholar.harvard.edu/files/fedyk/files/afedyk_frontpagenews.pdf). In which they found that a well designed front page can boost morning sales, stating "Front page positioning and structure may boost sales by 180%). As readers, we often times seek out the most interesting looking piece of writing based off the cover. This is true even when reading the news, leaving it up to the editors and designers to decide if it is their paper that we will purchase.
[1 image, 1 link, 1 quotation, 166 words.]
Comments