News lines use visual rhetoric to grab the audience's attention. Webster Dictionary defines visual rhetoric as: the art of speaking or writing effectively as a means of communication or persuasion. There are three main rhetorical appeals, “ethos, pathos, and logos” (Craig 1). Ethos establishes credibility, pathos appeals to emotions and values, and logos uses logic to establish credibility. These can be attained through visual information structure, color, and graphic images. When I was scrolling through the front pages of newspapers, I noticed a common theme; blown up pictures with bold surrounding words. This draws the reader’s attention and makes them want to read more. [1 image, 1 link, 1 quotation, 104 words]
Comentários