In the fourth installment we will cover the use of logos and how companies strategically place these icons throughout their articles or websites. Like i mentioned in the first installment , "Apple" used a strategy where they make all the surrounding words and canvas dull so that their News app would pop out at you when you first read the heading. Companies do this all the time, take Fox news live, their Logo is blue with white highlights. in the back ground there are spotlight, referring to them highlighting the news. Another company that utlizes this strategy is GMA, here in Dallas the company logo has a sun coming out behind the letters, describing the role the company plays in informing people of the morning news.
