“Fake news” isn’t always complete lies or fallacies. More often than not, it’s nothing more than the truth that has been stretched or bent to the author’s will in order to spark emotions. "They [news outlets] know that, motivated by a strong emotion (surprise, fear, disgust, hatred, contempt, etc.), people are more likely to react and share information." Plus, since it usually tells the story that people want to hear versus what they need to hear (or what it actually is), more people are “pleased,” in a sense, with the tale: it gives them a sense of confirmation bias, making them think that they were correct the whole time. Whether it’s true or not doesn’t matter as long as it ignites a reaction within those that come across it.
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