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Informing the future

Sloan Jackson

This article is a follow up to a 2019 study that captured news consumption of young people into four categories called moments: dedicated, updates, time fillers, and intercepted. The article notes people of all ages can relate to these news moments, and also have different news needs during these moments. Categories of news needs include: inspiration, connection, diversion, and education. The article cites a BBC World Service study that connects news moments and news need to the time of day readers engage. It concludes that journalists and editors can use news needs and news moments as tools to appeal to different audiences and get more people to read. These “key moments of news consumption” are a key component when trying to appeal to younger audiences and inform the next generation.





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