The Instagram platform was created by Facebook so there are of course countless similarities. The biggest of news on Instagram is mostly displayed through video and on the explore page because everyone is talking about it. Links to articles fill timelines of billions of users. The post come from news pages, spam pages, and regular people. They normally don't have any sponsored post, I'm not sure why. Sponsored videos are normally from a page that provides service or products. However you can add the hashtag #explorepage for a chance at one of your post making it there. The only other thing in the explore page are post similar to the ones you have "liked" before hand. For first times users there is normal a varity of fashion and decorative post. https://www.instagram.com/explore/tags/explore/
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