Your phone knows where you are standing or sitting at this moment. Most people know that. How else could you use GPS? While location tracking is essential for directions, it also helps big tech sell you things.“Targeted advertising” is a massive phenomenon. Companies are eager to flood your screen with ads, which are primarily influenced by your day-to-day habits. Facebook, Apple, Microsoft, Amazon, Google, and many others make money off mobile ads, and they need this information to power their data-mining machines.
Why is your phone allowed to track you and share that data with unknown third parties? In short, you gave permission. Typical data-sharing policies are buried within pages and pages of privacy policies and terms of agreements.
Companies usually have a reasonable explanation, such as Apple tracking personal calls and emails to prevent fraud, which many consider an invasion of privacy.
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