As audio-related mediums such as podcasts gain popularity over written media, opportunities for journalism continue to grow. Kerri Hoffman, CEO of podcast and radio company PRX, is optimistic about these possibilities. In a post for NiemanLab’s Prediction for Journalism 2020, Hoffman claims “As on-demand audio and podcast listening increase in 2020 and beyond, we’ll see new audiences take shape, more experiments, and deeper stories ma
de possible by the medium.” Hoffman believes that while podcasts and other audio channels are becoming more popular, it is important to remain diligent when utilizing them. She points out that strategy is always important in using any form of media, saying “we must enable this work through a vigorous spirit of innovation, as technology is inextricably linked with content strategy.”
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