Betting on loyalty-
The term loyalty on journalism terms should mean "stronger, better and more news products and an increase in trust ".
Journalism should stay loyal to the public when creating "connections with a news organization" there will eventually be an increase in the trust.
One of the biggest challenges is presented in the ways of maintaining a 50/50 relationship between the author and the consumer, this is getting even harder with things such as subscriptions, membership programs or signed-in users.
In conclusion, the ones that are "breaking down old structures" and taking the opportunity to create a connection, will build a better," more direct, relationship with their audience.
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