Staying up to date with the news is something many people struggle with. Between busy schedules, low attention spans, and an overwhelming influx of information, it can be hard to keep track of it all. After doing some research, Sarah Marshall proposes that tracking the times and methods of how readers get their news can lead to getting more news to more people. Marshall points out that there are usually four moments of news consumption: dedicated moments, mom
ents of update, time fillers, and intercepted moments. Reuters Institute’s Digital News Report 2019 calls these moments ‘news moments’. The first type of moment, dedicated moments, are the type that many people think of when they think of the news – putting time away to read long articles or watch the evening broadcast. Marshall says that despite this, dedicated moments can be difficult to come by, meaning it is of more importance for news to consider information that is more easily consumed in shorter periods of time. Taking pieces of information and consolidating them might seem difficult initi
ally, but Marshall is thinks it’s worth it, saying “my hope is that “news needs” and “news moments” are tools we can use when writing stories, considering formats, and designing products.”
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