Every producer of content is always trying to determine how they will be able to add more consumers to their base. Research is showing that, like many other industries, considering the needs of the user should drive the content. This has led to thinking about content based upon the moments the readers are having with it. There are four identified ‘moments’ for which content should be specifically created: dedicated moments, moments of update, time fillers, and intercepted moments. As author Sarah Marshall said, “My hope is that “news needs” and “news moments” are tools we can use when writing stories, considering formats, and designing products.”
This concept of creating content to cater to a moment in a user’s day is not unique to the news. Twitter guides its content creators on how to best incorporate videos on their platform by identifying what users are looking for based on the time of the day.
[1 image, 1 link, 1 quotation, 153 words]
Comments