In 2016, the 8th annual Shorty Awards, Katie Couric just won the award for “Best Journalist”. For someone who used to be a TV anchor and who did not understand the internet, for 5 years Couric was “ the Global Anchor for @YahooNews: “she felt she had done ‘pretty much everything’ that she could in TV news." She tends to draw in her audience using her sense of humor, emotional responses, digital flexibility, and understatement of revealing trends. Using these strategies, Couric has earned herself 1.4 million followers on Instagram. Although she claims to be a retired journalist, she still finds ways to speak out about events,or even writes articles for her Instagram account.
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