Young people are a tough crowd. It is hard to grab their attention and it is even harder to keep them engaged. According to Reuters Institute’s Digital News Report 2019, young people have “news moments,” which are specific times in the day when they are more likely to engage in news content.
The study concluded that there are four key moments of news consumption:
At night before bed
In the morning to get news updates
In moments to pass the time
And during times of random news updates and alerts
Sarah Marshall hopes that this study can help her and other journalists to “better serve existing audiences and reach new people” by catering to their audience’s news consumption patterns. She asserts that the goal of an audience editor is to “get stories in front of more readers” and hopefully make them stay engaged (Marshall). This study will not only help editors reach a broader audience, but also help them overcome the difficulty of reaching the younger generation.
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