With the upcoming influx of video content that will soon become accessible through the Spotify application for the first time, the world of media consumption is poised to experience interesting changes in 2021, as asserted in Tim Carmody’s article on the possible changes in the 2021 journalism scene. Carmody mentions that “the new video series will be on free Spotify (with video ads),” equipping Spotify to become a “one-stop [shop] for a big chunk of multimedia news” including the application’s already flourishing podcast feature. Regular users alongside Spotify’s sponsored company creators will be given the opportunity to produce and share video content for the first time, and there’s no telling what kind of audiences and rhetoric will be fostered through this new medium of video sharing.
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