We’ve already discussed the decline of journalism and ideas on how to save journalism, now we are ready to talk about what the content of journalism should look like. As we discussed before, we must tailor our stories to the audiences we are attracting. Now, Mitra Kalita thinks “we need to embrace a similar (and possibly uncomfortable) conversion from news into information of value or need.” Not only should we be trying new ways to communicate with our audience, but we tailor the information to them as well to keep them interested. These are key to bringing journalism back to life.
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