The shift to audio consuming our minds has been happening for the past decade and we can’t even see it. Over the last few years, you’ve probably gotten your hands on a Google Home or an Amazon Alexa, it might even be apart of another smart device in your house. Or maybe you’ve taken the plunge into the world of podcasts, we know Spotify has with its recent acquisition of The Ringer, Joe Rogen, and Kim Kardashian’s latest podcast. This is the shift to the news over audio. Personally I listen to NPR every day via my Podcast app and religiously listen during commutes.
Steve Henn writes on the Neiman Lab that “audio is one-dimensional” and this is finally starting to change as the needs to consume content have increased during the pandemic yet we still want to keep our screen time down. The best two examples of this are the launch of 2 new apps, Clubhouse and Roundtrip, two apps that make audio interactive, some might just call it a glorified phone call but it plans to be much more with the addition of host, celebrity guess, integrated games and much more. The pandemic might also bring light to some failed startups like Detour, Andrew Mason’s startup where it was “possible to imagine what it would be like to stumble across rich audio stories about the world you were traveling through in Google Maps”
A new wave of content is coming to fill the gaps of time when your driving, cooking, laying down, or even traveling, and it’s audio.
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