Different news outlets convey their message in different ways. An important way to get a person to read an article is to have clear and interesting visuals to get the reader interested in that article. One article might have bright colors, while the other article might be monochromatic with words in a big font. In the article, "Advantages of Using Visuals in Content Marketing" by Mydee Lasquite, she states that "A key element of visual information is that it is able to communicate data faster than the average text version". This means that visual images translate and get the message across faster than reading a long boring piece of text.
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