Sarah Marshall, the head of audience growth for the Vogue Global Network at Condé Nast, analyzed the time at which young people, such as Millennials and Gen Z, are most likely to view the news. Through this Nieman Lab article, https://www.niemanlab.org/2020/01/the-year-to-learn-about-news-moments/, she found four main times: dedicated, updated, time filler, and intercepted (see photo). These different times and strategies to viewing the news will affect the entire future of news and article design.
In the article, Marshall claims that "evening is peak time-filler" and "when writing or creating products, editors, reporters, and UX designers should therefore consider the reader sitting up in bed looking at her phone." This is particularly interesting, as it poses an entirely new opportunity for journalists to engage with their audience.
With intercepted and time-filler style, journalists and designers could find innovative ways to connect with their readers through more "Millennial-style" news outlets, such as social media, notifications on their phone, or even pop-up ads through common websites, such as Google or Youtube. Making the news a side-task rather than the forefront of attention may seem like a big change, however, it is also important to see the other side. In making the news more casual, young people will begin to think of the news at all times in the back of their mind; it will no longer be a chore to keep up with the world, rather, it will be a necessity and obligation in their daily life.
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