Like any type of media provider, the goal is to give out information as well as get the views. Sarah Marshall is the head of audience growth for Vogue Global Network, and she found a study about the best times to apply certain types of information to the viewers. This study showed that for younger populations that there are four key types of news consumption, these are dedicated moments, the moment of updates, the time fillers, and the intercepted moments. Marshall is applying this study to her job and states that she finds is quite interesting on how there "are the different “news needs” people have at these moments. For example, in the evening, a reader might be most open to “inspire me” or “divert me” stories on Instagram and Pinterest."(Marshall) The "inspire me" or "divert me" are two out of the six needs many Vogue readers have.
The theory chart represents the best times for certain news types and Marshall claims that "The different audience needs at different moments of consumption is something I’ll be testing in the new year." Viewers should be ready to see a change in how media is released because creators are going to be trying to evolve to fit the needs that their target audience needs.
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