In recent events, Australia has experienced an increase in forest fires among their natural forests. This has caused the destruction to many habitats and killing of animals. The Australian community has come together to try and help their homeland and save what they can. This is why we have seen an influx of a social media presence about this crisis. Because many people are trying to post about what is happening in order to gain international help. "Celebs are speaking and asking for support" because of their massive influence. Photos of the animals affected are also being posted all over media outlets to also help bring in support. They know it will emotionally affect people once they see the horrific photos of the harm that was brought on to animals. We see the effect of posting these photos have on viewers and celebrities who then take action to help the cause. The media uses an emotional approach to reach a goal.
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