You ever get annoyed by those sponsored post on your timeline? That's just twitter finding a way to give you the news on current events since you made it perfectly clear through your "following" list that you have no interest in seeing it at all. The world finds this news interesting enough to overpower your personal preferences. The trending topics section is full of current events and news updated every few seconds. Twitter makes it easy for you to pick and choice what you want to see without much use of strategies. However, when you live tweet shows and movies twitter takes that and find ads that fall under the same category as your live tweets. https://twitter.com/explore
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